The effectiveness of NMN supplements has been scientifically proven, but what kind of strategy is needed to manufacture them? We will thoroughly explain the advantages and disadvantages of OEM manufacturing.
目次
1. Basics of NMN supplements and OEM
Effects and safety of NMN supplements
Effects of NMN
NMN (nicotinamide mononucleotide) is an anti-aging ingredient that has been attracting attention in recent years. This ingredient supports the production of NAD+, an important substance for generating energy in the body. Therefore, it is said that energy metabolism is activated and the progression of aging is slowed down. In addition, NMN is said to have a positive effect on heart disease, diabetes, and even nervous system health. Many studies have been conducted, and its effects are being scientifically proven.
Safety of NMN
NMN supplements are manufactured under strict quality control, so they are highly safe. In particular, since most of them are manufactured in domestic factories, the quality is consistent. In addition, NMN is a component that also exists in nature, and it is said that there is little risk of overdosing. Therefore, it is said to be highly safe even when taken for a long period of time.
What is OEM (Original Equipment Manufacturer)?
Definition of OEM
OEM is an abbreviation for Original Equipment Manufacturer, and originally referred to a form of manufacturing in which sales under other companies’ brands are permitted. This form is considered an effective means of supplying high-quality products to the market while reducing manufacturing costs.
Benefits of OEM
Especially in the case of NMN supplements, OEM manufacturing allows you to bring your own brand of supplements to the market. This speeds up product development and allows you to enter the market sooner. In addition, OEM manufacturing can significantly reduce manufacturing costs. This is a major benefit, especially for new entrants.
2. Advantages of NMN supplement OEM
High quality assurance at domestic factories
Strict quality control
Production at domestic factories has very strict quality control. This is because Japan’s legal regulations and quality standards are high, so the safety and effectiveness of the product is firmly guaranteed. In addition, domestic factories use the latest equipment and technology, and each product is carefully made. This allows the quality of the product to be consistently high. Furthermore, manufacturing at domestic factories allows for continuous improvement and innovation in the product, which leads to long-term business success.
Trust in consumers
High-quality manufacturing in Japan also brings high trust to consumers. Especially for health-related supplements, safety and effectiveness are the most important points for consumers, and domestic manufacturing is an important factor in establishing that trust. High trust makes it easier to acquire new customers through repeat purchases and word of mouth, and business expansion can be expected.
Realization of low cost through unique production method
Standardization of manufacturing specifications
By standardizing our manufacturing specifications, we can manufacture small lots at low cost, just like large lots. We estimate the production volume in advance from past manufacturing data and orders and manufacture in large quantities. This standardization makes the manufacturing process more efficient and reduces manufacturing costs. This is the secret to providing high-quality products at low cost. Standardizing the manufacturing content has the advantage of increasing production efficiency while maintaining product consistency. This method achieves low cost and short delivery time.
Realizing low cost
By mass-producing in advance, it is possible to offer products at the same low price range as large-lot products from major companies. By reducing the manufacturing cost, customers can provide high-quality products to consumers at a more affordable price. Offering products at a low price range is a powerful weapon that increases competitiveness in the market and attracts many customers. This strategy also contributes greatly to product marketing. Affordable prices make your consumers more likely to try your product without hesitation in their first purchase. We believe that this will lead to repeat purchases and new customer acquisition through word of mouth, which will promote the growth of your business.
3. Disadvantages of NMN supplement OEM
Challenges in brand building
Even with OEM products, building a unique brand requires a marketing strategy and brand image. This requires a unique value proposition, a clear target market, and an effective advertising strategy. One method we do not recommend is selling at a low price. Unless you have a clear sales strategy, selling on Amazon or Rakuten without thinking may lead to getting caught up in price wars, so when we receive consultations, we recommend that you do not easily lower your sales price once it has been decided, but rather sell honestly using a sales method that makes the most of your company’s channels.
4. Possibility of small-batch production
Benefits of small-batch production
Small-batch production is a way to significantly reduce the risk of introducing a new product to the market. By starting with a small quantity, you can improve the product while checking the market reaction. In addition, the flexibility unique to small-batch production allows you to respond quickly to sudden changes in the market.
Disadvantages of small-batch production
On the other hand, small-batch production also has disadvantages. One of them is that the unit price may be higher. Because of small-batch production, production efficiency is lower than mass production, and this may be reflected in the product price. In addition, if market recognition is low, additional costs may be incurred for sales promotion, but our unique manufacturing scheme mentioned above makes it possible to keep costs low.
5. Summary
Thank you for reading this article to the end. This time, we have explained in detail about NMN supplements and OEM manufacturing, their advantages and disadvantages, and the path to success. NMN supplements are attracting attention for their anti-aging and health-promoting effects. In particular, strict quality control at domestic factories boasts high reliability for consumers. On the other hand, OEM manufacturing offers new entrants a great advantage in that it allows them to develop products quickly and at low cost.
However, the road to success is by no means smooth. An effective marketing strategy is essential to establish your own brand. In particular, if you sell at a low price, you run the risk of being caught up in price competition. Therefore, it is important to make the most of your own sales channels and firmly communicate your unique value to consumers. Finally, we also touched on the possibility of small-lot production. This is a flexible method of improving your product while checking the market response, and is particularly useful for new entrants.
We hope that this article has been useful information for those who are interested in NMN supplements and OEM manufacturing. We will continue to provide such valuable information, so please look forward to it.